 Email This Post
|
 Print This Post
|
The “Subject To” Close is an excellent way to handle a buyer who is overwhelmed by the size of a decision. In real estate for example a home buyer is likely making the largest purchase they will ever make so it’s normal for the buyer to be apprehensive. The key to closing the deal in this circumstance is to seemingly turn a major decision into a minor one by using language such as, “Why don’t we just write up the deal subject to you being approved for financing?” Naturally the agent should be showing a home for which the buyer can get financing, so really when the customer says “yes” they are buying the home.